The goal is to make a circle of Friends who share the same interest to protect the sea, coastal and marine species, simply providing one U.S. dollar or its equivalent in Mexican pesos in order to become "One Million Friends" and raise $1,000,000 dollars, destined for the WiLDCOAST organization.

WiLDCOAST preserves coastal ecosystems and marine wildlife inhabiting them through strategic campaigns portrayed in the media, community aid and the establishment of protected natural areas.

Furthermore, adding up the amount of Friends and this small but significant economic contribution, we will be able to achieve a new Guinness World Record.