WiLDCOAST is an organization dedicated to preserve coastal ecosystems and marine wildlife inhabiting them, through strategic campaigns portrayed in the media, community aid and the establishment of protected natural areas.

Founded in 2000, it has protected more than one million acres of pristine land.

Actions will be held using the funds raised by "One Million Friends" and implemented entirely by WiLDCOAST, whose experience and infrastructure will help channel the obtained resources the best possible way to keep the sea, land and species that inhabit them safe and healthy.

These are some of their current campaigns:

• Clean Water Now
• Laguna San Ignacio
• California condor reintroduction program in Baja California
• Sea Turtles
• Defend the Sea
• Sharks... killing machines or victims?